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Engineering Support Manager: Mariem Ortiz

by Ashley Walsh in Creative Electron, News Comments: 0

“Women are always saying,’We can do anything that men can do’ but men should be saying,’We can do anything that women can do.”– Gloria Steinem

This week in Women’s History month we highlight our newly promoted Engineering Support Manager, Mariem Ortiz.

Mariem is from Monterrey, Nuevo Leon, Mexico. She came to the greater San Diego area for college to study Mechanical Engineering, Environmental Science, and Mathematics. She also achieved her “Engineer in Training” license by the State of California. She enjoys hiking, survival culture, and puppy dog.

When asked, “Why engineering,” Mariem replies, “I was curious and inquisitive growing up, and loved science. I was mostly self-taught in the early half of my life. (I) Learned reading, addition, and subtraction on my own, I used the high school library starting in elementary school. I wanted to check out chapter books on my obsession of the time, often sharks, planes, trains, environmental or forensic science.” Speaking to her biggest career choices she notes, “Science was always the obvious path, but I wanted to implement change, as opposed to studying variables. Engineering allowed me to feed my curiosity, but also implement real-life, applicable solutions that would impact people’s lives.” Her seven year engineering career has culminated in her Engineering Support Manager position at Creative Electron. We are lucky to have her as part of the team.

Remembering Stephen Hawking

by Ashley Walsh in Creative Electron, News Comments: 0

“We are just an advanced breed of monkeys on a minor planet of a very average star. But we can understand the Universe. That makes us something very special.”-Stephen Hawking

Today we remember Stephen Hawking. The cutting-edge physicist explored such “cool stuff” as black holes and quantum mechanics!

Steven Hawking may be most famous for his book “A Brief History of Time,” which posits theories over the nature of our universe. The book introduced cosmology to pop culture while exploring universal forces, particles, and origin stories. Additionally, Hawking’s enjoyed tenure at Cambridge University for his accomplishments in mathematics and physics.

At an early age, Hawking was diagnosed with the life-threatening Lou Gehrig’s disease which would impair his motor functions, and later rob him of speech. Steven Hawking prevailed despite his crippling illness, going on to be awarded dozens of medals for his scientific achievements, including being offered knighthood according to the BBC. He enjoyed celebrity as a genius of our time, enjoying guest star spots, and having his life biographed by movies and television.

In Honor of Marie Curie

by Ashley Walsh in Creative Electron, News Comments: 0

All my life through, the new sights of Nature made me rejoice like a child.”- Marie Curie

Today is International Women’s Day, and to celebrate Creative Electron is honoring Marie Curie. She is the God Mother of our industry, famous for discovering the radioisotopes polonium and radium. In addition to these achievements she is the only person to have won Nobel Prizes in multiple sciences, and for becoming the first female professor in France, according to “A Mighty Girl.”

Marie Curie achieved success and acclaim in spite of professional barriers to a woman at the turn of the 20th century. She was only ever fully recognized for her accomplishments years after the fact, including not receiving her faculty position until the tragic death of her husband. However, she persisted. Later in life, Curie would invent the first portable x-ray machine, which she personally used for wounded soldiers on the front lines of World War I. She was such the patriot, she even offered her two Nobel prizes be melted down and used for the war effort, according to the “History Chicks” podcast.

Marie Curie died of complications from prolonged handling of radiation. She is still remembered for ger revolutionary contributions to science and technology.

In honor of Marie Curie, we will be profiling women at our company this month who actively contribute to technological progress. We will have stories across different professions in the tech industry. Make sure to follow Creative Electron on Facebook and Twitter for weekly updates on these women’s stories.

Job Openings: Software Developer, Electronics Assembler, Service Technician

by Ashley Walsh in Creative Electron, News Comments: 0

Send Resumes to to apply.

Software Developer Job Description

Department: Software

Reports To: VP Software Development

Reports To: VP Software Development

Salary: Commensurate with Experience

Employment Type: Full-Time

Location San Marcos, CA


Develop, create, and modify applications or utilities throughout the company. Analyze user needs and develop appropriate software solutions. Design and customize software for specific client use with the aim of optimizing operational efficiency. Can work individually or with other developers.
Well versed in research, design, development, and testing of operating systems-level software, compilers.

Essential Skills and Responsibilities

Responsibility for this position include, but are not limited to the following. Other duties may be assigned.

  • Practical experience writing applications in Python and C/C++
  • Ability to consistently produce clean, efficient code based on client specifications
  • Ability to integrate software components and third-party programs to meet specifications
  • Reliability and proficiency in verifying and deploying programs and systems
  • Ability to troubleshoot, debug, and upgrade existing software
  • Excellent written and verbal communications skills
  • Collaborative mindset and willingness to recommend and execute improvements
  • Commitment to optimization and accountability evident in creating technical documentations for reference and reporting

No Supervisory Responsibilites


To perform this job successfully, and individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Education and/or Experience

  • BS/BA in Computer Science, Engineering or a related field
  • 2-6 years of experience as a succesful Software Developer, Software Engineer, or simmilar role
  • Strong working knowledge of development methodologies
  • MATLAB, ReST, image processing, computer vision experience
  • Relevant experience with databases and Object-Relational Mapping (ORM) frameworks
  • Ability and willingness to learn new languages and technologies
  • Resourcefulness and troubleshooting aptitude coupled with focus and follow-through

Language and Mathematical Skills

Effective ability to communicate orally or in written form effectively with co-management, internal and external customers.

Reasoning Ability

Demonstrate the ability to anticipate and solve practical problems or resolving issues.

Certificates, licenses, registrations

None required at this time.

Physical Demands/Work Environment

  • Ability to sit for long periods of time in front of a computer
  • Regularly perform repetitive tasks
  • Specific vision abilities required include close vision, distance vision, color vision, peripheral vision, depth perception, and the ability to adjust focus

Electronics Assembler

Assemble or fabricate mechanical parts, pieces or products using a variety of tools and equipment according to required specifications in a specific area of production line in a manufacturing organization.

Salary: Commensurate with Experience

Employment Type: Full-Time

Location San Marcos, CA

Essential Skills and Responsibilities

Responsibility for this position include, but are not limited to the following. Other duties may be assigned.

  • Read, interpret, andd follow basic blueprints, diagams, engineering drawings,, specifications, biills of materials, and other writted instructions or procedures to accurately assemble equipment and products
  • Utilize hand held tools such as handheld screw and drill gun
  • Performing soldering, which is the process in which two or more metal items are joined together by melting and flowing a filler metal into the joint
  • Maintain inventory of product in work stations
  • Perform quality work checks to ensure the product meets quality standards
  • Identify product defects and complete appropriate documentation when defects are identified
  • Rework and/or repair assembled equipment and products according to engineering specifications changes
  • Perform all work in accordance with quality standards and established safety procedures
  • Maintain a clean and safe work area
  • Heavy Lifting required
  • Other duties assigned

Education and/or Experience

  • High School Diploma or GED
  • 1-2 years mechanical assembly expereince may be required
  • Basic litteracy required
  • Follow instruction
  • Basic computer navigation and utilization skills
  • Ability to perform work accurately and thoroughly
  • Critical thinking, reasoning, and problem solving skills for production of new concepts or ideas
  • High attention to detail and self-motivation
  • Specific technical or vocational training or certifications may be required; may be required to pass ruler test

Service Technician

Customer service position. Improves customer satisfaction, maximizes customer retention, and increases profitability. Manages all on site installation, repair, maintenance, and test tasks. Cooperates with technical team and shares information across the organization. Bi-Lingual: Spanish required.

Salary: Commensurate with Experience

Employment Type: Full-Time

Location San Marcos, CA

Essential Skills and Responsibilities

Responsibility for this position include, but are not limited to the following. Other duties may be assigned.

  • Provide service and customer support during field visits or dispatches
  • Tie workflow to schedule
  • Manage all on site installation, repair, maintenance and test tasks
  • Diagnose errors or technical problems and determine proper solutions
  • Produce timely and detailed service reports
  • Document processes
  • Operate vehicle in a safe manner and use field automation systems
  • Follow all company field procedures and protocols
  • Cooperate with technical team and share information across the organization
  • Comprehend customer requirements and make appropriate recommendations/briefings
  • Build positive relationships with customers
  • Other duties may be assigned

Education and/or Experience

  • Bi-Lingual: Spanish
  • Technical Degree or Certification
  • Must have proven field service experience
  • Ability to troubleshoot, test, repair, and service technical equiptment
  • Familiarity with mobile tools and applications
  • Excellent verbal and written communications skills and use resourcesfulness and troubleshooting skills coupled with focus and collaborative follow-through

What’s in a Warranty?

by Ashley Walsh in Creative Electron, News Comments: 0

By Dr. Bill Cardoso, CEO of Creative Electron Inc.

Last month we announced that our TruView ™ x-ray systems would be the first in the industry to be supplied with a three-year warranty. This came as no surprise to our customers who have been enjoying the reliability of the TruView ™ product for many years. But what does it mean to someone looking to invest in equipment for the first time and why is it so much more than “just a warranty”?

Our Product, Your Peace of Mind

The tagline we used in our advertising and promotion of the warranty was not created in a smoke-filled room at some swanky ad agency on Maddison Avenue. It was created by our team because it is fundamentally the reason we gave the warranty in the first place. Our product, our confidence, our quality, and our experience, have all combined to deliver piece of mind to our customers when they purchase a machine.

We have provided the warranty because we believe in the solutions we provide and because we are confident that they will operate robustly, consistently and reliably in our customers’ hands for a long time with minimal maintenance.

What a Warranty Says About a Brand

As a purchaser, when I see an industry leading warranty, two thoughts spring to mind. Firstly, I can relax with the assurance that I am covered if something does go wrong. But more importantly, I think, “who’d offer an extended warranty on product that isn’t reliable? They must have nailed the quality of the product.”

This is certainly the case with the TruView. ™ We don’t get warranty claim under the current warranty and we don’t see reliability problems on the hundreds of legacy machines in the field. We’re proud of our quality and reliability, so we’re very happy to put our money where our mouth is and guarantee that reliability.

Better by Design

My smartphone, like most, has a twelve-month warranty, and perhaps only a twelve-month life. Built in obsolescence they call it, and we’ve all read plenty of stories about the performance dropping off as products get replaced by newer shinier versions. This should not be the case with high dollar value capital equipment. It should be designed for the future and built to last.

Griffin Lemaster, Creative Electron’s Vice President of Engineering explains, “Each one of our TruView x-ray systems is designed and built with quality in mind. This three-year warranty reflects our team’s dedication to deliver the best x-ray systems in the market. We work extremely hard to give our customers the peace of mind they deserve when buying one of our x-ray systems.”

Protecting Your Investment

Technology is changing faster than ever and it seems every few months there are new solutions on the market, some of those solutions are to problems we didn’t even know we had. Customers all tell us that they need to feel that when they select a piece of equipment they won’t regret their choice twelve months later, because a newer version is out, or a new demand has snuck up on them.

Designing machines that are future proof is challenging, particularly now when Industry 4.0, automation, robotics, artificial intelligence, augmented reality and who knows what else start to impact our industry. Keeping an eye to the future and having an open pragmatic approach is essential to ensure the equipment we ship today can be utilized for many years to come.

This is part of the design DNA at Creative Electron and one of the reasons we are so active in associations and research activities. We build machines with a view to future demands and not just the current challenges facing our customers.

A Matter of Pride

We’re very proud of the three-year warranty we announced last month. That’s because we proud of our technology, we’re proud of our machine, and above all, we’re proud of the wonderful team that has designed and built those machines.

There’s a reason Rolex provide a five-year warranty and ten-year service intervals. As a consumer, I believe there’s a lot more to a warranty than simply knowing it can be fixed if it fails. For me, it speaks volume about the brand and how it views its own product!

Top Five Reasons to Visit Creative Electron at IPC APEX

by Ashley Walsh in Creative Electron, Events, News Comments: 0

For Immediate Release:

San Marcos, CA February 2018 – Creative Electron, the leading American supplier of x-ray machines to the electronics industry, will unveil its largest technology updates to date at IPC (Institute of Printed Circuits) APEX Expo in San Diego February 27th to March 1st at booth 1932. Here are the top five reasons to visit Creative Electron at APEX:

1. Three-Year Exclusive Warranty: Creative Electron is the first x-ray company to offer a three-year warranty that includes the x-ray tube and sensor. “All our products are designed and crafted in our facility in San Marcos, California. This three-year warranty starts with the detailed design of each machine by our engineering team. Our manufacturing team precisely assembles each TruView ™ X-Ray system, which is then carefully maintained by our service team” said Griffin Lemaster, Creative Electron’s VP of Engineering. “When you’re this obsessed with quality, why not give our customers this extra peace of mind?”

2. TruView ™ 10 X-Ray Software: Built from the ground up with user experience in mind, the all new TruView ™ 10 X-Ray Software now powers the TruView ™ family of x-ray systems. TruView ™ 10 boasts fully automated testing capabilities, online and offline programming, and increased overall system speed. “The new updates create a smooth relationship between user and machine,” says Anh Nguyen, vice president of software development at Creative Electron. “We are continuously working towards the perfect x-ray system for our customers – TruView ™ 10 is an important evolutionary step for our industry.”

3. Industry 4.0 Live: APEX will host the first ever multi-vendor demonstration of IPC’s CFX (Connected Factory Exchange Showcase) Industry 4.0 solution. As a member of the CFX group, Creative Electron will have four TruView ™ X-Ray systems talking to the live CFX network. “Creative Electron will have three TruView ™ Parts Counters and a TruView ™ Fusion integrated into the CFX network,” states Bill Cardoso, PhD, CEO of Creative Electron. “Attendees will be able to see the status of the tests running on the TruView ™ systems in real time as they walk the tradeshow floor – as if they were walking their future factory floor,” added Dr. Cardoso, who is also member of the CFX technical committee.

4. New X-Ray Systems: Creative Electron kicks off 2018 with a complete upgrade of its family of TruView ™ X-Ray systems. The powerful, new TruView ™ 10 software suite provides a strong image and a user-friendly experience. “To fully enable the automated features of our new TruView ™ 10 Software, we took on a complete overhaul of the automation in our machines. This software/hardware upgrade package makes the TruView ™ family of products the best value in the market – by far,” said Glen Thomas, PhD, vice president of technology. Please contact National Sales Manager Chris Jimenez at for more information.

5. The Only Authorized FocalSpot Service – In 2016, Creative Electron acquired the exclusive rights to support the legacy MXI service business from Nordson/MatriX/Focal Spot. Creative Electron is the only place for the full service of FocalSpot machines, including a comprehensive inventory of OEM parts and the original designer engineers. “We are proud to keep legacy FocalSpot and Nicolet systems running year after year,” said Dave Phillips, vice president of customer care. “We are also an IPC training center, so the service we provide our customers goes far beyond repairing a broken x-ray machine. We enable our customers to fully realize the value of their x-ray machine acquisition.”

Creative Electron will be featured at booth 1932 at APEX. Please contact Chris Jimenez, Creative Electron’s National Sales Manager at to schedule an appointment to experience the new TruView ™ family of x-ray systems.

About Creative Electron:
Creative Electron is the largest US manufacturer of x-ray inspection systems for electronics. Based in California, the company designs and manufactures the award winning TruView ™ X-Ray family of products. Powered by proprietary algorithms and state of the art hardware, TruView ™ enables you to rethink x-ray inspection.

Homepod Teardown and Collaboration

by Ashley Walsh in Creative Electron, News Comments: 0

Last week, we rushed down to the store to get Apple’s latest addition. In collaboration with iFixit, we worked on a comprehensive analysis of the guts of the Homepod.

The Homepod’s conspicuous and intentional design boasts a deep, clear music and personal assistant for your smart house. The interior consists of an A8 chip, high excursion woofer, six-microphone array, seven-tweeter array.

Here is what the Apple Homepod looks like naked:

For more information about the teardown and our high powered machines behind the scenes, contact Chris Jimenez.

Creative Electron Expands Global Footprint

by Ashley Walsh in Creative Electron, News Comments: 0

For Immediate Release- San Marcos, CA.

January 2018- Creative Electron, Inc., a leading American manufacturer of x-ray inspection systems has opened the doors of its newest branch. Located in the heart of Tijuana’s tech scene, Creative Electron’s BIT (Business Innovation and Technology) Center office offers easy access to hotels, restaurants, and Tijuana’s International Airport. This office will house demonstration machines and spare parts to service our customers in Mexico.

“Our innovative TruView™ product line has been successful worldwide due to our strong global presence. To keep this growth trajectory, our success demands continued international expansion. We are excited to increase our global footprint by opening our Central American headquarters in Tijuana,” comments Carlos Abundez, Creative Electron’s General Manager to Mexico. “We wanted to be at the center of TJ’s technological hub.”

As one of the early arrivers to Tijuana’s high-tech boom, Creative Electron stands out in this innovative market. Creative Electron’s artful machines will display well in the chic new tech hub. BIT Center is a former market that was recently repurposed to house a global center for the technologically minded. “Our priority for setting up an office in Mexico is accessibility. We are here to ensure our customers the best possible service and support. The office is open for visitors. We look forward to showing our machines to prospective customers in Mexico,” said Carlos Valenzuela, Creative Electron’s Applications Manager.

About Creative Electron:

Creative Electron is the largest US manufacturer of x-ray inspection systems for electronics. Based in California, the company designs and manufactures the award winning TruView™ X-Ray family of products. Powered by proprietary algorithms and state of the art hardware, TruView™ enables you to rethink x-ray inspection.

For more information and to learn how to request x-ray machine service please contact us by phone at 760.752.1192, or by e-mail at

LIVE TWEET: Dr. Cardoso Presents: 2018 MD&M West

by Ashley Walsh in Creative Electron, Events Comments: 0

In addition to presenting the keynote speech at Pan Pacific Microelectronics Symposium this week, Dr. Cardoso will also speak at MD&M West in Anaheim.

MD&M West is the largest annual “med-tech” conference in North America. Dr. Cardoso will be on center stage to present on the automation of inventory management. As summarized by Dr. Cardoso, this presentation will, “embrace the overall infrastructure that needs to be in place to realize an accurate, fast, and efficient methodology for inventory control.”

Make sure you stop by to hear our presentation at MD&M West. We will be on Center Stage at 2pm on February 8th and follow our LIVE TWEET at @creativeelctrn.

For more information about the presentation contact us today.

Dr. Cardoso to Present as Keynote at the Pan Pacific Microelectronics Symposium

by Ashley Walsh in Creative Electron, Events Comments: 0

President of Creative Electron, Dr. Bill Cardoso will be presenting as the keynote speaker the Pan Pacific Microelectronics Symposium next week. Dr. Cardoso will be presenting on a special perspective on the new iPhone X the evening of February 6th.

On the Big Island in Hawaii, Dr. Cardoso will be exploring the new iPhone X with a live teardown. This teardown is accompanied by x-ray and CT images. These images provide the audience with a new perspective on the popular technology.

To see behind the scenes of the iPhone X tear down, make sure to check out our blog segment on the iPhone X and follow us on our NEW Instagram @creaiveelectron.

For more information about the presentation contact us today.

Creative Electron’s TruView Product Line is First X-Ray System to get Three-Year Warranty

by Ashley Walsh in Creative Electron, News Comments: 0

San Marcos, CA- January 2018

Creative Electron, the leading American manufacturer of x-ray inspection systems announced an industry leading three-year warranty for all new TruView™ X-Ray systems sold and installed in the US. A first in the x-ray industry, the three-year warranty is a testament to the quality of the products designed and manufactured by Creative Electron at its headquarters in San Marcos, CA.

“Each one of our TruView X-Ray systems is carefully designed and built with quality in mind. This three-year warranty is a reflection of our team’s dedication to building the best x-ray systems in the market,” said Griffin Lemaster, Creative Electron’s VP of Engineering. “We work extremely hard to give our customers the peace of mind they deserve when buying one of our x-ray systems.”

The three-year warranty is available to the whole TruView X-Ray product line. These systems are on display at Creative Electron’s Advanced Applications Lab in San Marcos, CA. Customers are also welcomed to send samples for a complete x-ray inspection report. The comprehensive sample report can be reviewed live at your facility or via videoconference in the comfort of your desk. Learn More

For more information contact Chris Jimenez at

Creative Electron Innovation at IPC APEX February 26-March 1st

We are thrilled to be gearing up for the annual IPC APEX Expo. APEX takes place in our own backyard, downtown San Diego. APEX is the stage for premier innovation in the tech world. Our exhibit will be no different, as will we be showcasing the latest and greatest of Creative Electron’s TruView product line. Come check out what’s new in x-ray image inspection at booth #1932 at the San Diego Convention Center February 27-March 1st.

Follow our APEX status on Twitter at @creaiveelectron

Contact us today to schedule a time to meet us in downtown San Diego. And don’t forget to check out the all new
TruView Parts Counter!

Radiology in Flowers

by Ashley Walsh in Creative Electron Comments: 1

Flowers and plants are undeniably beautiful to the naked eye, and this week we put flowers and plants to the test and looked what was inside of them with our TruView™ Prime system. Plants and flowers  are very low in density versus an object such as a cellphone which makes the processing of its image a little more different. Last month we looked into a SIM card and iPhone X and we saw their elaborate and complex design, and flowers are no different. Plants require less voltage and current (lower power from the x-ray tube) because of their low density, and thus we can see right through them. The first images of a rose we see are of its overlapped petals, stigmas, and peduncle. The second image, the plant had more density and thus we can see more of its leaves. Thanks to our TruView™ Prime we detected the inside these beautiful designs.





Remember the Shoe-Fitting Machine?

by Ashley Walsh in Creative Electron, News Comments: 0

We are looking at the early days of X-ray manufacturing, and we are going back to the 1920’s! We have two lovely antique x-ray machines here at our Creative Electron museum and we are excited to talk about them. Imagine trying on a fresh pair of your favorite shoes then sticking your foot into a machine to check the fitting and precision. Forget that! Imagine seeing your bones in an x-ray machine for the very first time! This fluoroscope changed the game for shoe stores, everyone wanted to get a good look at the fascinating view of the inside of their feet.


In 1920 Dr. Jacob Lowe demonstrated the medical device in a shoe retail convention, making this machine a must have gimmick for shoe stores. The machine consisted of a wooden structure with an x-ray tube at the bottom of a fluorescent screen (that converts x-ray photons into visible light) that showed the x-ray image. Because the machine was mostly made of wood, there was very little protection against radiation exposure. Reports show that salesmen were most affected by the radiation exposure. This led to the banning of the shoe-fitting machine during the late 1950’s. Pennsylvania was the first U.S. state to ban the machine in 1957, but by the 1970’s all machines were banned from the U.S.


As the beloved scientist Albert Einstein said, “Anyone who has never made a mistake has never tried anything new.” Although the shoe-fitting machine had a semi-short life and was given the “boot” fairly quickly, it spread to the masses the idea of inspection without taking anything apart. This incredible idea discovered by Roentgen  in 1895 created the path to today’s medical and technological x-ray use. We owe it to this machine’s invention, as it helped in the creation of the safety measures and limits to the radiation exposures we receive today to prevent us from harm.


Creative Electron on the Latest TruView Technologies

by Ashley Walsh in Creative Electron, News Comments: 0

Munich, Germany –  Dr. Bill Cardoso, president of Creative Electron, speaks with Scoop’s Philip Stoten, about Creative Electron’s X-ray technology and the four key metrics that the company uses to differentiate itself from the competition. These include frequent referrals, high customer satisfaction, repeat business, and the fact that all the parts for the company’s systems are procured from within 600 miles of its headquarters in San Marcos, California.

Dr. Cardoso goes on to discuss Creative Electron’s latest TruView Parts Counter, which has sophisticated algorithms that allow it to count all the components on an entire reel at the push of a button with a high degree of accuracy. The system is battery-powered and portable, allowing it to be moved easily around the floor of a facility. It can also be integrated easily with factory ERP systems for tighter inventory control and a reduction of line stoppage.

Read further more at:

Talking about Counterfeit Components at Productronica

by Ashley Walsh in Creative Electron Comments: 0

It’s hard to quantify the cost of counterfeiting to the electronics manufacturing industry. Having started by simply replacing the printed identification on low cost devices with that of much higher cost item, the counterfeiters have steadily become more sophisticated in the way they capitalize on the complexities and the supply chain.

We wanted to track down some expert thoughts on the topic so we went to Productronica, one of the largest electronic manufacturing events in the world. Plenty of people were working on the biggest issues plaguing manufacturers around the world. Held earlier this month, in Munich, Germany, the show attracted more than 2,000 exhibiting companies and 55,000 visitors.

Philip Stoten assembled a well-informed panel to discuss this crucial topic, who work in all areas of the debate. Keith Bryant, global director of electronic sales at Yxlon, a well-known expert on x-ray technology, was joined on the panel by Michael Ford, European marketing director of Aegis Software, a regular columnist on all things ‘Industry 4.0’ and a regular panelist on many software and supply chain related topics. The third panelist to join us was Dr. Bill Cardoso, chief executive officer of Creative Electron, an expert in the field who is also part of the organizing committee of one of the industry’s events that focuses on this topic.

The problem of counterfeiting is complicated and widespread. An example mentioned in this debate is the replacement of military grade devices, that need to have undergone more rigorous testing, with commercial devices that, whilst identical to look at, do not meet the same standards. Let’s not forget that this is not merely a financial challenge, it is also one of safety, particularly in mission critical equipment or where power devices can cause a shock or fire hazard.

Solutions come from three avenues. One tool for combatting the counterfeiters is inspection using x-ray equipment or something similar. Another is to have a rigorous, traceable, and transparent supply chains that exposes any counterfeit source. And the third is, of course, prosecution, including imprisonment. This combination of detection and deterrent are at the core of any strategy to ensure the components that reach the line are as intended and conform to the specification required.

Click on the video below to hear these experts outline the some of what’s going on for electronics OEMs in terms of addressing counterfeiting issues.

For more information please visit:

iPhone X Tear down

by Ashley Walsh in Creative Electron Comments: 0

In Australia, with iFixit tearing down the brand new iPhone X. We bought the phone, hopped in a car, and raced across town to Circuitwise, an electronics manufacturer in suburban Sydney.

From there, Jason Koebler tossed it into an x-ray machine made by Creative Electron to see what’s in the guts of the thing. As it turns out, there’s a hell of a lot of battery; everything else has shrunk significantly. The tear down is really just getting underway, so expect more details later, but first impressions: This iPhone really is quite a departure from old models.

“The question is how Apple crammed in a Face ID system, kept the form factor, and somehow got more battery life,” Kyle Wiens, the CEO of iFixit, told us as we tore it down. “The answer is billions and billions of dollars.”

What this R&D got Apple is a Logic Board that is impossibly small, and appears to be stacked into multiple layers. That means everything needed to run the iPhone is much, much smaller: “It’s a big deal from a semiconductor perspective, because it’s challenging to make these things smaller.”

For more information please visit: