Creative Electron » News
CALL US TODAY: +1 (760)752-1192

Industry Veteran Joins Creative Electron

by Bill Cardoso in News Comments: 0

San Marcos, CA – Creative Electron, Inc., the leading American manufacturer of x-ray inspection systems announced today that David Kruidhof joined the company as Sales Manager. A seasoned veteran in the SMT market, David has a BS degree in Electrical Engineering from the University of California San Diego and over seven years of experience as a sales representative. He’s also an officer of the San Diego SMTA chapter.

David’s experience as a sales representative will be a critical asset in his new role as manager of Creative Electron’s growing representative network in the US. “I’m excited to join this incredible team at Creative Electron. Since we design and fabricate all TruView x-ray machines out of our facility in California, we can provide our customers with off the shelf and custom x-ray systems that truly satisfy the most complex imaging applications,” said David Kruidhof. “I’m proud to join a team of experts who take customer satisfaction so seriously.”

“We are very fortunate to have David in our sales team,” said Dr. Bill Cardoso, Creative Electron’s CEO. “Our customers come to us with applications that require a high level of technical expertise. David’s solid technical background and experience supporting customers and their applications is the perfect blend we need to augment our sales team. When customers call us, they need to talk to someone who can really understand their application.”

For more information about your next x-ray system, please contact Creative Electron at 760.752.1192, email us at, or contact us online at

Do you take x-ray with your coffee?

What better way to celebrate this Father’s Day then a good cup of coffee? And what better than a live x-ray of coffee being made? Here’s a cool video our team recorded with one of our x-ray machines. You can see the process that turns water into coffee. Want to learn a bit more? Keep reading…


How the coffee maker works?

Nobody really knows when coffee was discovered. Early records show tribes talking about coffee in Ethiopia in the 11th century. Whoever figure it out for the first time, we thank these early pioneers for developing the fuel to our imagination!

To take the video you see here, we used a horizontal TruView x-ray inspection system. That means that the x-ray beam was horizontal, otherwise the percolator we used (coffee maker) would have to sit flat on the stage – causing all the coffee to spill all over the x-ray machine! Horizontal machines are very popular in applications like this – where you have to inspect the sample sitting up. And no, we didn’t install an oven inside the machine. Instead, we used a hot plate to make the coffee you see in this video. The video was taken as a sequence of x-ray images using a large format and fast x-ray sensor and a 130kV x-ray source.

As for the coffee making process itself, it all starts when you pour water on the lower chamber of the percolator. Coffee grounds (from Brazil, of course), are placed in the funnel, as seen in the following figure. As the bottom of the percolator heats up, the boiling water doesn’t have where to expand to… except the cylinder that runs from the bottom of the funnel to the second (upper) chamber in the percolator. What you see in the video is that water boiling in the lower chamber, thus moving up through the coffee grounds at high pressure. The result is the “shower” of fresh coffee that fills the upper chamber.

Now that you’ve seen how coffee is made thanks to the magic of x-ray imaging, time to get yourself a nice fresh cup! For more information, don’t hesitate to contact us!

Where You Make Things Matter

by Bill Cardoso in Creative Electron, News Comments: 0

I run a high-tech company. Creative Electron, the company I started in my garage in 2008, develops and manufacturers x-ray inspection systems. As the company grew over the years, we had plenty of opportunities to outsource. We didn’t.

Instead, we developed a business model around the core belief that made in USA is the right thing to do. Part of this strategy is gratitude to a country that gave me a lot. I moved to the USA in 1998 to work for the US Department of Energy, at a place called Fermi National Accelerator Laboratory (Fermilab). It was my first job after college, so I started as an entry-level engineer. I went to back to school nights and weekends to get a MS, PhD, and MBA while working full time at Fermilab. In a few years I was promoted to Department Head, leading an incredible team of scientists, engineers, and technicians in the development of complex electronic systems for nuclear and high-energy physics research. This country is one of the very few places in the world where hard work and grit are proportionally rewarded.

After almost a decade at Fermilab, it was time to move on. The entrepreneurial bug called me to San Diego to start Creative Electron. Our first customers were the Department of Defense and the Department of Homeland Security. Together with other US government agencies that joined us later on, funding was secured for the development of an incredible product line. We are very proud of the services and products we are able to deliver to these organizations.

But gratitude is part of the reason we still make our x-ray machines in California. It still makes a lot of business sense to make things in USA. Forget about the 30, 40, or 60% savings people talk about. Innovation is priceless!

Here are some other important reasons to keep manufacturing in America:

1. Quality Control: This one is easy. It is much easier to keep an eye on your manufacturing line when it’s a few feet from your office instead of thousands of miles away. If something goes wrong you can address it immediately. It also helps a lot if you don’t need to wait months before getting a new batch of parts.

2. Customer Service Model: From the inception of the company I’ve been a believer that we should not have a customer service department. Instead, we have a customer support manager who is also our director of engineering. He receives support requests and routes them to one of our developers. Yes, that makes hiring developers a bit more challenging, because not only do they have to be awesome technically, but they also need to be awesome with customers. Having customers talking to developers directly allows us to get things fixed fast – without any bureaucratic red tape. The added bonus is that developers think twice before releasing product that might bite them later.

3. Innovation Speed: We are the underdogs in the x-ray inspection market. We don’t have a huge marketing budget or an army of salespeople pushing our products. Instead, we do spend every penny available in innovation. The fact we can change things fast – and learn from our mistakes fast – has allowed us to quickly improve our product line. We are in a constant dialogue with our customers, both big and small, to understand their challenges today and tomorrow. This focus on product performance for ultimate customer satisfaction has landed us major worldwide accounts.

A lot has been said about outsourcing, offshoring, and reshoring. You know what is best for your company – Made in USA is what works for us.


Customizable Applications for Our Truview Software

by Ashley Walsh in Creative Electron, News Comments: 0

Make sure you are following @CreativeElectron on Instagram for the latest in Truview Software technology.

We now have the ability to customize inspection for different applications. This is part of the updated approach to user-experience offered with our Truview line. Across social media, we have distributed a custom application demo that showcases the Truview aptitude for:

  • Automated Pattern recognition
  • Pass/Fail Criteria
  • Shows Parts, Presence, Placement
  • Truview Use for Custom Applications
  • Programable to Look for Specific Things

Remember to follow @CreativeElectron on Instagram to see the latest in customization applications for x-ray technology.

Captain Wedge Antilles and Other Uses for X-Ray Technology

by Ashley Walsh in Creative Electron, News Comments: 0

Yesterday, company dog Captain Wedge Antilles, or Wedge for short, went to the veterinary office for some imaging. He needed x-rays after several days of stomach troubles. With the use of x-ray technology, the veterinarian was able to eliminate digestive issues that could be caused by life threatening blockages or signs of disease.

We often have fun with x-rays here at Creative Electron. Tearing down new apple products and x-raying the best that Best Buy has to offer, is a great time. However, it is also important to remember the significance of the technology created by the Creative Electron team. From electronics, to food inspection and medical applications, our Truview systems provide an innovative platform to make the world a better, safer place.

“It was cool seeing the technology I work around being put into action for the greater good,” remarks content manager Ashley Walsh. “Not only just imaging for my dog, looking around the office I saw a variety of medical equipment that needed an x-ray to come to life. Whether for investigative prototyping or quality control, x-ray advancement has been an instrumental tool in the evolution of medical technology. I am proud to work for a company that creates life saving technology.”

Account Manager: Julie Armstrong

by Ashley Walsh in Creative Electron, News Comments: 0

“I think the best role models for women are people who are fruitfully and confidently themselves, who bring light into the world.”-Meryl Streep

This week in Women’s History Month we highlight our Account Manager, Julie Armstrong.

A California native, Julie has an extensive history working with local x-ray manufacturers. She has seen the evolution of the x-ray industry in the San Diego market. Julie has been with Creative Electron, specifically since 2016, and is one of the earliest members of our staff.

“I enjoy working with Bill, and all my colleagues. Everyone gets along so well,” says Julie, when asked about why she chose Creative Electron. “It’s exciting to see Bill grow the company by leaps and bounds so quickly.”

I asked Julie about her favorite hobbies, she then boasted about her grandson, Hudsyn. She is currently enjoying watching him grow up, taking him on walks, and reading to him.

With all of Julie’s incredible incredible administrative experience and joyful demeanor, we are so thankful to have her on our team!

Happy Birthday, Rontgen!

by Ashley Walsh in Creative Electron, News Comments: 0

“Great discoveries are made accidentally less often than the populace likes to think.”– Wilhelm Rontgen

If Marie Curie is the Godmother of our industry, Wilhelm Rontgen is certainly the Godfather. In fact, he’s the one who discovered x-rays!

Rontgen was born at the turn of the century in a small town in Germany. Rontgen would certainly prove to be more than his roots had predicted. As describes him, “He did not show any special aptitude, but showed a love of nature and was fond of roaming in the open country and forests.” With the discovery of x-rays Rontgen would enjoy celebrity and receive the Nobel Prize in physics.

Rontgen would resign himself to poverty in death in the midst of the Weimar Republic, in spite of having discovered a technology that would help save soldiers on both sides of the war. So now we honor him, on what would have been his 123rd birthday. Happy Birthday, Rontgen! Thanks for helping save countless lives and limbs, and for posthumously staring in our x-ray ads!

Dr. Bill Cardoso Featured on PCB Chat

by Ashley Walsh in Creative Electron, News Comments: 0

Dr. Bill Cardoso had his Podcast Debut this weekend on PCB Chat with UP Media’s Mike Buetow. Bill talked about his background, his career leading up to founding Creative Electron, and our new Truview ™ 10 Software.

Listen Now

Engineering Support Manager: Mariem Ortiz

by Ashley Walsh in Creative Electron, News Comments: 0

“Women are always saying,’We can do anything that men can do’ but men should be saying,’We can do anything that women can do.”– Gloria Steinem

This week in Women’s History month we highlight our newly promoted Engineering Support Manager, Mariem Ortiz.

Mariem is from Monterrey, Nuevo Leon, Mexico. She came to the greater San Diego area for college to study Mechanical Engineering, Environmental Science, and Mathematics. She also achieved her “Engineer in Training” license by the State of California. She enjoys hiking, survival culture, and puppy dog.

When asked, “Why engineering,” Mariem replies, “I was curious and inquisitive growing up, and loved science. I was mostly self-taught in the early half of my life. (I) Learned reading, addition, and subtraction on my own, I used the high school library starting in elementary school. I wanted to check out chapter books on my obsession of the time, often sharks, planes, trains, environmental or forensic science.” Speaking to her biggest career choices she notes, “Science was always the obvious path, but I wanted to implement change, as opposed to studying variables. Engineering allowed me to feed my curiosity, but also implement real-life, applicable solutions that would impact people’s lives.” Her seven year engineering career has culminated in her Engineering Support Manager position at Creative Electron. We are lucky to have her as part of the team.

Remembering Stephen Hawking

by Ashley Walsh in Creative Electron, News Comments: 0

“We are just an advanced breed of monkeys on a minor planet of a very average star. But we can understand the Universe. That makes us something very special.”-Stephen Hawking

Today we remember Stephen Hawking. The cutting-edge physicist explored such “cool stuff” as black holes and quantum mechanics!

Steven Hawking may be most famous for his book “A Brief History of Time,” which posits theories over the nature of our universe. The book introduced cosmology to pop culture while exploring universal forces, particles, and origin stories. Additionally, Hawking’s enjoyed tenure at Cambridge University for his accomplishments in mathematics and physics.

At an early age, Hawking was diagnosed with the life-threatening Lou Gehrig’s disease which would impair his motor functions, and later rob him of speech. Steven Hawking prevailed despite his crippling illness, going on to be awarded dozens of medals for his scientific achievements, including being offered knighthood according to the BBC. He enjoyed celebrity as a genius of our time, enjoying guest star spots, and having his life biographed by movies and television.

In Honor of Marie Curie

by Ashley Walsh in Creative Electron, News Comments: 0

All my life through, the new sights of Nature made me rejoice like a child.”- Marie Curie

Today is International Women’s Day, and to celebrate Creative Electron is honoring Marie Curie. She is the God Mother of our industry, famous for discovering the radioisotopes polonium and radium. In addition to these achievements she is the only person to have won Nobel Prizes in multiple sciences, and for becoming the first female professor in France, according to “A Mighty Girl.”

Marie Curie achieved success and acclaim in spite of professional barriers to a woman at the turn of the 20th century. She was only ever fully recognized for her accomplishments years after the fact, including not receiving her faculty position until the tragic death of her husband. However, she persisted. Later in life, Curie would invent the first portable x-ray machine, which she personally used for wounded soldiers on the front lines of World War I. She was such the patriot, she even offered her two Nobel prizes be melted down and used for the war effort, according to the “History Chicks” podcast.

Marie Curie died of complications from prolonged handling of radiation. She is still remembered for ger revolutionary contributions to science and technology.

In honor of Marie Curie, we will be profiling women at our company this month who actively contribute to technological progress. We will have stories across different professions in the tech industry. Make sure to follow Creative Electron on Facebook and Twitter for weekly updates on these women’s stories.

Job Openings: Software Developer, Electronics Assembler, Service Technician

by Ashley Walsh in Creative Electron, News Comments: 0

Send Resumes to to apply.

Software Developer Job Description

Department: Software

Reports To: VP Software Development

Reports To: VP Software Development

Salary: Commensurate with Experience

Employment Type: Full-Time

Location San Marcos, CA


Develop, create, and modify applications or utilities throughout the company. Analyze user needs and develop appropriate software solutions. Design and customize software for specific client use with the aim of optimizing operational efficiency. Can work individually or with other developers.
Well versed in research, design, development, and testing of operating systems-level software, compilers.

Essential Skills and Responsibilities

Responsibility for this position include, but are not limited to the following. Other duties may be assigned.

  • Practical experience writing applications in Python and C/C++
  • Ability to consistently produce clean, efficient code based on client specifications
  • Ability to integrate software components and third-party programs to meet specifications
  • Reliability and proficiency in verifying and deploying programs and systems
  • Ability to troubleshoot, debug, and upgrade existing software
  • Excellent written and verbal communications skills
  • Collaborative mindset and willingness to recommend and execute improvements
  • Commitment to optimization and accountability evident in creating technical documentations for reference and reporting

No Supervisory Responsibilites


To perform this job successfully, and individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Education and/or Experience

  • BS/BA in Computer Science, Engineering or a related field
  • 2-6 years of experience as a succesful Software Developer, Software Engineer, or simmilar role
  • Strong working knowledge of development methodologies
  • MATLAB, ReST, image processing, computer vision experience
  • Relevant experience with databases and Object-Relational Mapping (ORM) frameworks
  • Ability and willingness to learn new languages and technologies
  • Resourcefulness and troubleshooting aptitude coupled with focus and follow-through

Language and Mathematical Skills

Effective ability to communicate orally or in written form effectively with co-management, internal and external customers.

Reasoning Ability

Demonstrate the ability to anticipate and solve practical problems or resolving issues.

Certificates, licenses, registrations

None required at this time.

Physical Demands/Work Environment

  • Ability to sit for long periods of time in front of a computer
  • Regularly perform repetitive tasks
  • Specific vision abilities required include close vision, distance vision, color vision, peripheral vision, depth perception, and the ability to adjust focus

Electronics Assembler

Assemble or fabricate mechanical parts, pieces or products using a variety of tools and equipment according to required specifications in a specific area of production line in a manufacturing organization.

Salary: Commensurate with Experience

Employment Type: Full-Time

Location San Marcos, CA

Essential Skills and Responsibilities

Responsibility for this position include, but are not limited to the following. Other duties may be assigned.

  • Read, interpret, andd follow basic blueprints, diagams, engineering drawings,, specifications, biills of materials, and other writted instructions or procedures to accurately assemble equipment and products
  • Utilize hand held tools such as handheld screw and drill gun
  • Performing soldering, which is the process in which two or more metal items are joined together by melting and flowing a filler metal into the joint
  • Maintain inventory of product in work stations
  • Perform quality work checks to ensure the product meets quality standards
  • Identify product defects and complete appropriate documentation when defects are identified
  • Rework and/or repair assembled equipment and products according to engineering specifications changes
  • Perform all work in accordance with quality standards and established safety procedures
  • Maintain a clean and safe work area
  • Heavy Lifting required
  • Other duties assigned

Education and/or Experience

  • High School Diploma or GED
  • 1-2 years mechanical assembly expereince may be required
  • Basic litteracy required
  • Follow instruction
  • Basic computer navigation and utilization skills
  • Ability to perform work accurately and thoroughly
  • Critical thinking, reasoning, and problem solving skills for production of new concepts or ideas
  • High attention to detail and self-motivation
  • Specific technical or vocational training or certifications may be required; may be required to pass ruler test

Service Technician

Customer service position. Improves customer satisfaction, maximizes customer retention, and increases profitability. Manages all on site installation, repair, maintenance, and test tasks. Cooperates with technical team and shares information across the organization. Bi-Lingual: Spanish required.

Salary: Commensurate with Experience

Employment Type: Full-Time

Location San Marcos, CA

Essential Skills and Responsibilities

Responsibility for this position include, but are not limited to the following. Other duties may be assigned.

  • Provide service and customer support during field visits or dispatches
  • Tie workflow to schedule
  • Manage all on site installation, repair, maintenance and test tasks
  • Diagnose errors or technical problems and determine proper solutions
  • Produce timely and detailed service reports
  • Document processes
  • Operate vehicle in a safe manner and use field automation systems
  • Follow all company field procedures and protocols
  • Cooperate with technical team and share information across the organization
  • Comprehend customer requirements and make appropriate recommendations/briefings
  • Build positive relationships with customers
  • Other duties may be assigned

Education and/or Experience

  • Bi-Lingual: Spanish
  • Technical Degree or Certification
  • Must have proven field service experience
  • Ability to troubleshoot, test, repair, and service technical equiptment
  • Familiarity with mobile tools and applications
  • Excellent verbal and written communications skills and use resourcesfulness and troubleshooting skills coupled with focus and collaborative follow-through

TruView™ 10: A New Way to Think About X-Ray Inspection

by Bill Cardoso in Creative Electron, News Comments: 1

rev·o·lu·tion: ˌrevəˈlo͞oSH(ə)n/ a dramatic and wide-reaching change in the way something works or is organized or in people’s ideas about it.


To make something really revolutionary, it comes a time when you need destroy what you have and start from ground zero. For us that time came 18 months ago. To be more exact, it was a crisp Tuesday morning in Southern California when the kickoff meeting for Project Mosaic (which later became TruView™ 10) started. Our whole development team – hardware, software, firmware – stared at blank whiteboard. Clean slate. No more upgrades and patches. We needed a revolution.


The goal: to design the x-ray software our customers really want.


It quickly became apparent that this new software wasn’t going to be completed in a couple of weeks or months. This was a big endeavor. A big and expensive endeavor. As a small company we have be careful about big bets. Unlike large corporations, we can’t afford losing money on large R&D projects that go nowhere. But revolutions don’t start in vacuum. To focus our objectives, we talked to hundreds of customers prior to the start of Project Mosaic. We asked and we listened.


Thus the whiteboard wasn’t blank for long. Ideas started to flow, and slowly Project Mosaic took shape. To accomplish what we need in software, we realized we had to redesign our hardware and firmware. We needed an automation system that was faster and more accurate than what we had before. We needed a more responsive firmware. We needed more degrees of freedom in our actuators. So we did it.


Fast forward 18 months and we’re ready to unveil TruView™ 10 next week at IPC APEX. Built on a true 64-bit platform, TruView™ 10 has a set of features that I think will resonate with our customers. For example, it limits the role of the operator to load and unload boards from the machine. TruView™ 10 takes images, analyses, runs tests, and produces reports – all automatically. To minimize downtime in the machine, all the programming of the tests can be done offline at a separate workstation. Actually, tests can be programmed from a remote location. The reports automatically produced by this machine are incredible. Lot’s of useful information with all the details and trace-ability that you need.


I look forward to sharing TruView™ 10 with you. It’s the result of a lot of work from a very dedicated group of people – and TruView™ 10 shows it.

What’s in a Warranty?

by Ashley Walsh in Creative Electron, News Comments: 0

By Dr. Bill Cardoso, CEO of Creative Electron Inc.

Last month we announced that our TruView ™ x-ray systems would be the first in the industry to be supplied with a three-year warranty. This came as no surprise to our customers who have been enjoying the reliability of the TruView ™ product for many years. But what does it mean to someone looking to invest in equipment for the first time and why is it so much more than “just a warranty”?

Our Product, Your Peace of Mind

The tagline we used in our advertising and promotion of the warranty was not created in a smoke-filled room at some swanky ad agency on Maddison Avenue. It was created by our team because it is fundamentally the reason we gave the warranty in the first place. Our product, our confidence, our quality, and our experience, have all combined to deliver piece of mind to our customers when they purchase a machine.

We have provided the warranty because we believe in the solutions we provide and because we are confident that they will operate robustly, consistently and reliably in our customers’ hands for a long time with minimal maintenance.

What a Warranty Says About a Brand

As a purchaser, when I see an industry leading warranty, two thoughts spring to mind. Firstly, I can relax with the assurance that I am covered if something does go wrong. But more importantly, I think, “who’d offer an extended warranty on product that isn’t reliable? They must have nailed the quality of the product.”

This is certainly the case with the TruView. ™ We don’t get warranty claim under the current warranty and we don’t see reliability problems on the hundreds of legacy machines in the field. We’re proud of our quality and reliability, so we’re very happy to put our money where our mouth is and guarantee that reliability.

Better by Design

My smartphone, like most, has a twelve-month warranty, and perhaps only a twelve-month life. Built in obsolescence they call it, and we’ve all read plenty of stories about the performance dropping off as products get replaced by newer shinier versions. This should not be the case with high dollar value capital equipment. It should be designed for the future and built to last.

Griffin Lemaster, Creative Electron’s Vice President of Engineering explains, “Each one of our TruView x-ray systems is designed and built with quality in mind. This three-year warranty reflects our team’s dedication to deliver the best x-ray systems in the market. We work extremely hard to give our customers the peace of mind they deserve when buying one of our x-ray systems.”

Protecting Your Investment

Technology is changing faster than ever and it seems every few months there are new solutions on the market, some of those solutions are to problems we didn’t even know we had. Customers all tell us that they need to feel that when they select a piece of equipment they won’t regret their choice twelve months later, because a newer version is out, or a new demand has snuck up on them.

Designing machines that are future proof is challenging, particularly now when Industry 4.0, automation, robotics, artificial intelligence, augmented reality and who knows what else start to impact our industry. Keeping an eye to the future and having an open pragmatic approach is essential to ensure the equipment we ship today can be utilized for many years to come.

This is part of the design DNA at Creative Electron and one of the reasons we are so active in associations and research activities. We build machines with a view to future demands and not just the current challenges facing our customers.

A Matter of Pride

We’re very proud of the three-year warranty we announced last month. That’s because we proud of our technology, we’re proud of our machine, and above all, we’re proud of the wonderful team that has designed and built those machines.

There’s a reason Rolex provide a five-year warranty and ten-year service intervals. As a consumer, I believe there’s a lot more to a warranty than simply knowing it can be fixed if it fails. For me, it speaks volume about the brand and how it views its own product!

Top Five Reasons to Visit Creative Electron at IPC APEX

by Ashley Walsh in Creative Electron, Events, News Comments: 0

For Immediate Release:

San Marcos, CA February 2018 – Creative Electron, the leading American supplier of x-ray machines to the electronics industry, will unveil its largest technology updates to date at IPC (Institute of Printed Circuits) APEX Expo in San Diego February 27th to March 1st at booth 1932. Here are the top five reasons to visit Creative Electron at APEX:

1. Three-Year Exclusive Warranty: Creative Electron is the first x-ray company to offer a three-year warranty that includes the x-ray tube and sensor. “All our products are designed and crafted in our facility in San Marcos, California. This three-year warranty starts with the detailed design of each machine by our engineering team. Our manufacturing team precisely assembles each TruView ™ X-Ray system, which is then carefully maintained by our service team” said Griffin Lemaster, Creative Electron’s VP of Engineering. “When you’re this obsessed with quality, why not give our customers this extra peace of mind?”

2. TruView ™ 10 X-Ray Software: Built from the ground up with user experience in mind, the all new TruView ™ 10 X-Ray Software now powers the TruView ™ family of x-ray systems. TruView ™ 10 boasts fully automated testing capabilities, online and offline programming, and increased overall system speed. “The new updates create a smooth relationship between user and machine,” says Anh Nguyen, vice president of software development at Creative Electron. “We are continuously working towards the perfect x-ray system for our customers – TruView ™ 10 is an important evolutionary step for our industry.”

3. Industry 4.0 Live: APEX will host the first ever multi-vendor demonstration of IPC’s CFX (Connected Factory Exchange Showcase) Industry 4.0 solution. As a member of the CFX group, Creative Electron will have four TruView ™ X-Ray systems talking to the live CFX network. “Creative Electron will have three TruView ™ Parts Counters and a TruView ™ Fusion integrated into the CFX network,” states Bill Cardoso, PhD, CEO of Creative Electron. “Attendees will be able to see the status of the tests running on the TruView ™ systems in real time as they walk the tradeshow floor – as if they were walking their future factory floor,” added Dr. Cardoso, who is also member of the CFX technical committee.

4. New X-Ray Systems: Creative Electron kicks off 2018 with a complete upgrade of its family of TruView ™ X-Ray systems. The powerful, new TruView ™ 10 software suite provides a strong image and a user-friendly experience. “To fully enable the automated features of our new TruView ™ 10 Software, we took on a complete overhaul of the automation in our machines. This software/hardware upgrade package makes the TruView ™ family of products the best value in the market – by far,” said Glen Thomas, PhD, vice president of technology. Please contact National Sales Manager Chris Jimenez at for more information.

5. The Only Authorized FocalSpot Service – In 2016, Creative Electron acquired the exclusive rights to support the legacy MXI service business from Nordson/MatriX/Focal Spot. Creative Electron is the only place for the full service of FocalSpot machines, including a comprehensive inventory of OEM parts and the original designer engineers. “We are proud to keep legacy FocalSpot and Nicolet systems running year after year,” said Dave Phillips, vice president of customer care. “We are also an IPC training center, so the service we provide our customers goes far beyond repairing a broken x-ray machine. We enable our customers to fully realize the value of their x-ray machine acquisition.”

Creative Electron will be featured at booth 1932 at APEX. Please contact Chris Jimenez, Creative Electron’s National Sales Manager at to schedule an appointment to experience the new TruView ™ family of x-ray systems.

About Creative Electron:
Creative Electron is the largest US manufacturer of x-ray inspection systems for electronics. Based in California, the company designs and manufactures the award winning TruView ™ X-Ray family of products. Powered by proprietary algorithms and state of the art hardware, TruView ™ enables you to rethink x-ray inspection.

Homepod Teardown and Collaboration

by Ashley Walsh in Creative Electron, News Comments: 0

Last week, we rushed down to the store to get Apple’s latest addition. In collaboration with iFixit, we worked on a comprehensive analysis of the guts of the Homepod.

The Homepod’s conspicuous and intentional design boasts a deep, clear music and personal assistant for your smart house. The interior consists of an A8 chip, high excursion woofer, six-microphone array, seven-tweeter array.

Here is what the Apple Homepod looks like naked:

For more information about the teardown and our high powered machines behind the scenes, contact Chris Jimenez.

Creative Electron Expands Global Footprint

by Ashley Walsh in Creative Electron, News Comments: 0

For Immediate Release- San Marcos, CA.

January 2018- Creative Electron, Inc., a leading American manufacturer of x-ray inspection systems has opened the doors of its newest branch. Located in the heart of Tijuana’s tech scene, Creative Electron’s BIT (Business Innovation and Technology) Center office offers easy access to hotels, restaurants, and Tijuana’s International Airport. This office will house demonstration machines and spare parts to service our customers in Mexico.

“Our innovative TruView™ product line has been successful worldwide due to our strong global presence. To keep this growth trajectory, our success demands continued international expansion. We are excited to increase our global footprint by opening our Central American headquarters in Tijuana,” comments Carlos Abundez, Creative Electron’s General Manager to Mexico. “We wanted to be at the center of TJ’s technological hub.”

As one of the early arrivers to Tijuana’s high-tech boom, Creative Electron stands out in this innovative market. Creative Electron’s artful machines will display well in the chic new tech hub. BIT Center is a former market that was recently repurposed to house a global center for the technologically minded. “Our priority for setting up an office in Mexico is accessibility. We are here to ensure our customers the best possible service and support. The office is open for visitors. We look forward to showing our machines to prospective customers in Mexico,” said Carlos Valenzuela, Creative Electron’s Applications Manager.

About Creative Electron:

Creative Electron is the largest US manufacturer of x-ray inspection systems for electronics. Based in California, the company designs and manufactures the award winning TruView™ X-Ray family of products. Powered by proprietary algorithms and state of the art hardware, TruView™ enables you to rethink x-ray inspection.

For more information and to learn how to request x-ray machine service please contact us by phone at 760.752.1192, or by e-mail at

Creative Electron’s TruView Product Line is First X-Ray System to get Three-Year Warranty

by Ashley Walsh in Creative Electron, News Comments: 0

San Marcos, CA- January 2018

Creative Electron, the leading American manufacturer of x-ray inspection systems announced an industry leading three-year warranty for all new TruView™ X-Ray systems sold and installed in the US. A first in the x-ray industry, the three-year warranty is a testament to the quality of the products designed and manufactured by Creative Electron at its headquarters in San Marcos, CA.

“Each one of our TruView X-Ray systems is carefully designed and built with quality in mind. This three-year warranty is a reflection of our team’s dedication to building the best x-ray systems in the market,” said Griffin Lemaster, Creative Electron’s VP of Engineering. “We work extremely hard to give our customers the peace of mind they deserve when buying one of our x-ray systems.”

The three-year warranty is available to the whole TruView X-Ray product line. These systems are on display at Creative Electron’s Advanced Applications Lab in San Marcos, CA. Customers are also welcomed to send samples for a complete x-ray inspection report. The comprehensive sample report can be reviewed live at your facility or via videoconference in the comfort of your desk. Learn More

For more information contact Chris Jimenez at

Creative Electron Innovation at IPC APEX February 26-March 1st

We are thrilled to be gearing up for the annual IPC APEX Expo. APEX takes place in our own backyard, downtown San Diego. APEX is the stage for premier innovation in the tech world. Our exhibit will be no different, as will we be showcasing the latest and greatest of Creative Electron’s TruView product line. Come check out what’s new in x-ray image inspection at booth #1932 at the San Diego Convention Center February 27-March 1st.

Follow our APEX status on Twitter at @creaiveelectron

Contact us today to schedule a time to meet us in downtown San Diego. And don’t forget to check out the all new
TruView Parts Counter!

2017 – Year in Review

by Bill Cardoso in Creative Electron, News Comments: 0

As we wrap up 2017, it’s safe to say this year will go down in history as the best year for Creative Electron since I started it in my garage in 2008. We strengthened our strategic partnerships, increased sales, acquired and moved to a new building, and launched new exciting products. And let’s not forget, we still had plenty of time to tear down several devices.

To look at the top events of 2017, here are the most popular posts from our blog.

1. Remember the Shoe-Fitting Machine?

It’s no secret that I’m obsessed with x-ray technology. Something about the ability to see trough materials that fascinates me.

This fascination not only drives us to design the best x-ray machines in the world, but also drives our curiosity to learn from the past. For this reason, over the years we’ve been building a small museum with historical pieces we find here and there. Among the x-ray machines in our collection, we have a couple of Adrian Special Fluoroscopes.

With almost a century of age, these machines bring us back to the early days of the x-ray inspection. Days when x-ray machines were used as gimmicks in shoe stores to help customers fit new shoes. Yes, can you imagine taking an x-ray of your feet to check on the fitting of new shoes? Unbelievable!

2. TruView Parts Counter at Productronica

This last November we went to Munich to introduce our new TruView Parts Counter at Productronica. In a way, it was the big debut of this new x-ray parts counter to the world. The feedback we received was impressive, far beyond my expectations. We also met with our European partners, which are not only doing a great job selling our x-ray machines, but are also mastering customer service.

At Productronica I sat down with Philip Stoten from SCOOP tv to go over the key metrics that set Creative Electron apart from our competitors. Among these metrics are the 85% referral rate for our x-ray machines carried by a 99% satisfaction rate. These two numbers translate to a solid 98% repeat business. To take care of our customers, we keep our supply chain tight and close – at a short 600 miles. Put it all together: we work hard to get your business, and ever harder to keep it.

3. iPhone X Teardown

The iPhone X was with no doubt the most anticipated teardown of the year. After much speculation and antecipation, Apple started selling the new iPhone and we were there to take it apart with our good friends at ifixit. Double battery, stacked PCBs, laser sensors to read your face – quite a lot to go thru in a single teardown! Thankfully our hosts at Circuitwise in Sydney were ready to tackle any challenges. And we had plenty of challenges – specially when trying to pry the two boards apart.

The good folks from Motherboard were also there to document the whole adventure. From waiting in line at an Apple store near Sydney to racing to Circuitwise to teardown the iPhone X, their cameras were in place filming each step of the process. The result is an important insight on the world of repairs – a step away from a throw-away society.

4. Creative Electron in a New Home

It feels like yesterday when Creative Electron was nothing but an idea I started in my garage. I’m very proud of what our amazing team has accomplished over the past 10 years. That goes to show that manufacturing is still alive and well in the US and in California.

When we moved to our first building, I thought we’d be there for many years. Fortunately, I was wrong, and our growth required a larger facility to accommodate the manufacturing of our TruView x-ray machines. Staying in San Marcos was an easy choice. The city is awesome, they are genuine in their support of local business. If you’re looking for a new home for your business, I highly recommend San Marcos, California.


5. The Continuous Saga: Battery Inspection

The Samsung Note 7 debacle with batteries catching on fire, as extensively reported by the Wall Street Journal and others, triggered a wide range of inquires related to the safety and quality of the phones we carry in our pockets every day. Since then, we’ve seen a peak in interest for our TruView x-ray machines to inspect mobile device batteries. And just recently Apple joined the battery conversation when it admitted to slowing down iPhone with older batteries, as you can read more in this WSJ article.

One of the most popular x-ray machines for this application is the TruView Prime X, an inline system specifically designed to inspect batteries. The x-ray inspection for this application needs to produce high quality images and fast. Two requirements met perfectly by the TruView Prime X.


6. New Products: TruView Parts Counter

The new TruView Parts Counter is an x-ray based device that counts parts in trays and reels in just a few seconds. Despite the great progress in the development of the integrated SMT production line, a critical part of the manufacturing chain still offline. Inventory rooms around the world must still operate with a far reduced level of sophistication. It is not uncommon to find thousands of reels densely packed in hundreds of linear feet of shelving space.

The simple exercise of counting back reels as they come back from the production floor is not standard practice. And even when they are counted, the count is often made by hand. The lack of focus on the automation of our inventory rooms leads to an increasing loss of productivity due to line stoppages. When associated with the recent increase in lead times for electronic components, line stoppage has become a crippling problem that makes inventory accuracy a necessity.



7. Product Launch: TruView Fusion CT

The introduction of computed tomography (CT) to our product line with the TruView Fusion CT enabled us to offer our customers a whole new range of solutions. The ability to slice open an object is very impressive. From a mechanical device like a windshield wiper handle to a small electronic gadget like the new Apple AirPod, the TruView Fusion CT produces an incredible amount of details of the internal works of these objects.

To launch it, we brought the TruView Fusion CT to our friends at ifixit. There, we talked about the tomography of the AirPod, a device we were able to inspect with amazing detail using its volumetric information. After the data collection is completed and the CT reconstruction is done, we can 3D print the object, closing the loop for most failure analysis and reverse engineering applications.


8. Chatting about Counterfeit Detection at Productronica

The topic of counterfeit electronic components is a constant in every conference we go to nowadays. Productronica was no different, since over the past few years this problem has left the aerospace and military niche to now be a problem in the larger medical devices and automotive markets. The impact of counterfeit electronics in these markets can be catastrophic, and for this reason manufacturers take it very seriously.

Every company doing counterfeit detection needs an automated x-ray machine to keep up with the high volume of components that needs to be inspected. As we explain in “How to Use X-Rays to Find Counterfeit Components,” x-rays are very powerful in the identification and removal of counterfeit electronic parts from the supply chain.

Our first x-ray machine was designed for counterfeit detection. We called it the TruView 180, which evolved over the years and today is sold as the TruView Prime R. This benchtop unit does reel to reel automated inspection, and is considered the reference in x-ray inspection for counterfeit detection.


9. The All New TruView Cube

It’s been almost a year now that we launched the new TruView Cube. The TruView Cube is a benchtop system we designed for companies that need a small benchtop x-ray system that produces high quality images. This major upgrade gave the TruView Cube a high definition image intensifier with a field of view of 4” (10cm). When paired with an 80kV Microfocus source, the TruView Cube produces incredible x-ray images. This machine doesn’t have any automation, so it relies on an operator to move the XY table to capture images.

So who buys the TruView Cube? We’ve seen a wide range of customers for this small cabinet system. From large OEM companies looking for an x-ray system for their failure analysis laboratory, to new product inspection, to seed inspection, to medical device quality control. As a versatile x-ray inspection tool the TruView Cube was a winner in 2017.


10. Sharing the Knowledge: 2D, 2.5D, and 3D X-Ray Inspection – What’s a “D”

We see education as a big part of our job. X-ray inspection is not trivial. Unlike optical inspection, which is the same type of vision we humans have, x-rays penetrate materials. So, unless you’re Superman, you can’t relate to x-ray vision at all. We strongly believe that a well-informed customer will make the best decision on which x-ray machine is best for their application. In this process, we do recommend other vendors as much as we recommend our own machines. We value the long-term relationship with our customers more than we value making a quick buck selling them a machine that will not make them happy.

In this process to educate our customers on the different aspects of x-ray inspection technology, we developed a presentation called “2D, 2.5D, and 3D X-Ray Inspection – What’s a “D””. There’s a lot of confusion in the market today on what’s a 2D, 2.5D, and 3D x-ray machines. To clear the field and set the record straight, this presentation defines each technology while presenting examples of x-ray images from the different inspection modalities. That’s when you can truly understand why do we even have different x-ray modalities, when to use them, and how to calculate the proper cost benefit of each option.


Remember the Shoe-Fitting Machine?

by Ashley Walsh in Creative Electron, News Comments: 0

We are looking at the early days of X-ray manufacturing, and we are going back to the 1920’s! We have two lovely antique x-ray machines here at our Creative Electron museum and we are excited to talk about them. Imagine trying on a fresh pair of your favorite shoes then sticking your foot into a machine to check the fitting and precision. Forget that! Imagine seeing your bones in an x-ray machine for the very first time! This fluoroscope changed the game for shoe stores, everyone wanted to get a good look at the fascinating view of the inside of their feet.


In 1920 Dr. Jacob Lowe demonstrated the medical device in a shoe retail convention, making this machine a must have gimmick for shoe stores. The machine consisted of a wooden structure with an x-ray tube at the bottom of a fluorescent screen (that converts x-ray photons into visible light) that showed the x-ray image. Because the machine was mostly made of wood, there was very little protection against radiation exposure. Reports show that salesmen were most affected by the radiation exposure. This led to the banning of the shoe-fitting machine during the late 1950’s. Pennsylvania was the first U.S. state to ban the machine in 1957, but by the 1970’s all machines were banned from the U.S.


As the beloved scientist Albert Einstein said, “Anyone who has never made a mistake has never tried anything new.” Although the shoe-fitting machine had a semi-short life and was given the “boot” fairly quickly, it spread to the masses the idea of inspection without taking anything apart. This incredible idea discovered by Roentgen  in 1895 created the path to today’s medical and technological x-ray use. We owe it to this machine’s invention, as it helped in the creation of the safety measures and limits to the radiation exposures we receive today to prevent us from harm.


Creative Electron on the Latest TruView Technologies

by Ashley Walsh in Creative Electron, News Comments: 0

Munich, Germany –  Dr. Bill Cardoso, president of Creative Electron, speaks with Scoop’s Philip Stoten, about Creative Electron’s X-ray technology and the four key metrics that the company uses to differentiate itself from the competition. These include frequent referrals, high customer satisfaction, repeat business, and the fact that all the parts for the company’s systems are procured from within 600 miles of its headquarters in San Marcos, California.

Dr. Cardoso goes on to discuss Creative Electron’s latest TruView Parts Counter, which has sophisticated algorithms that allow it to count all the components on an entire reel at the push of a button with a high degree of accuracy. The system is battery-powered and portable, allowing it to be moved easily around the floor of a facility. It can also be integrated easily with factory ERP systems for tighter inventory control and a reduction of line stoppage.

Read further more at: